Event-related fundraising
Targets
Organise an action or an event to in aid of ELA.
The aim is to raise awareness of ELA, to highlight its fight and to raise donations.
Amount
It varies according to the number of people involved.
Duration
It is decided by the company.
Description
A company or a group of companies can make a collection at an event they organise or participate in..
It is also possible for companies to support ELA:
• by sponsoring another company for an operation,
• by relaying calls for donations to their network of suppliers, customers, partners and employees,
• by sponsoring operations such as the “Wear on your trainers” challenges,
• by recommending ELA’s actions,
• by buying ELA cause-related products.
ELA provides the people and tools to do this.
Impacts
• Outreaching is a win-win situation. The action of one makes the other shine.
• The shared feel good feeling has a positive effect.
• The donation is tax-free.
Some examples of event-based fundraising
“Les 12 coups de Midi”
During the national ELA week, the TF1 Group organises a special week which highlights the association’s fight.
In addition to a call for donations relayed on each show, the amount won by the winner is added up and the total is donated to ELA.
Umbrella Sky
More than 800 umbrellas of all colours were placed in the Village Royal in Paris, which was an ephemeral installation by Portuguese artist Patricia Cunha. To give a second life to these objects, they were put on sale in aid of ELA. The Village Royal then doubled the amount collected, which was donated in full to the fight against leukodystrophies.