Description

A cause-related product is a product or service, produced by a company and intended for an individual or another company, for which, without a surcharge, a fixed payment, (in general between 5 and 20% of the sale price including tax and VAT) is made to ELA.
The customer buys the product at the same price as usual, but has the opportunity to buy in a supportive manner.

Target

To increase the sales of one or more products / services of a brand / distributor through a promotional operation, some of the profits of which are donated to ELA.

Budget

A percentage of the product or service.

Duration

Variable depending on the business operation (from a few days to several months or years).

Impacts

For the company:

• benefiting from ELA’s reputation,

• increasing sales on a one-off basis or preventing them from falling in relation to market trends,

• increasing its reputation,

• improving or consolidating its image of good citizenship,

• participating in a differentiation strategy,

• benefitting from tax deductions, ultimately reducing the real cost of these operations

For the consumer:

• buying in a supportive manner.

Some examples of cause-related products