Learn all about cause-related products

Description

A cause-related product is a product or service, produced by a company and intended for an individual or another company, for which, without a surcharge, a fixed payment, (in general between 5 and 20% of the sale price including tax and VAT) is made to ELA.
The customer buys the product at the same price as usual, but has the opportunity to buy in a supportive manner.

Target

To increase the sales of one or more products / services of a brand / distributor through a promotional operation, some of the profits of which are donated to ELA.

Budget

A percentage of the product or service.

Duration

Variable depending on the business operation (from a few days to several months or years).

Impacts

For the company:

benefiting from ELA’s reputation,

increasing sales on a one-off basis or preventing them from falling in relation to market trends,

increasing its reputation,

improving or consolidating its image of good citizenship,

participating in a differentiation strategy,

benefitting from tax deductions, ultimately reducing the real cost of these operations

For the consumer:

buying in a supportive manner.

 

Some examples of cause-related products

Produit partage Nu Skin

Nu Skin

Through its “Force for Good” foundation, the world leader in personal care and wellness products, Nu Skin has been committed to ELA since 2020. In particular, the group offers a cause-related product: for the purchase of a batch of TR90 V-Shakes vegetable proteins, €1 is donated directly to ELA.

Find out more

“Storia”

Every year since 2020, Hugo&Cie has published “Storia”, a collection of suspenseful short stories sold in aid of ELA.
€1 per book sold is donated to the fight against leukodystrophies.

Discover “Storia”
Produit partage pour ELA : Sofidel

Sofidel

Each year, Sofidel donates 3% of the pre-tax turnover on its sales of the Valenty range of toilet paper and kitchen roll in ELA colours.

Find out more