As part of the national “Mets tes baskets” campaign from October 16 to 22, the TF1 group renewed its support for ELA and put the fight against leukodystrophies in the spotlight on its airwaves.
“Les 12 Coups de Midi” in the colors of ELA
For a whole week, the daily show hosted by Jean-Luc Reichmann put the association’s fight in the spotlight. Sophie Thalmann, Miss France 1998 and honorary member of ELA, came on set to talk about advances in research and to remind us of the role we can all play in advancing the fight against leukodystrophies. She was accompanied by Crystelle Cottart, President of ELA France, who represented the families and spoke of the difficulties of everyday life when affected by the disease.
The week ended with the presentation of a cheque for €130,000 to ELA.
Group organizers keep up with the Dictation
On Monday October 16th, the group’s presenters visited schools to read ELA Dictation to pupils. Julien Arnaud, Karima Charni, Elsa Fayer and Laurent Mariotte donned their teacher’s hats for the day and discovered the text written this year by Sabyl Ghoussoub, Prix Goncourt des lycéens 2022.
Employees put on their sneakers
TF1 Group employees also got involved with ELA on Wednesday, October 18, through the “Mets tes baskets dans l’Entreprise” connected solidarity challenge. Using the “Mets tes baskets” application, they counted their steps and turned them into donations at the end of the day. 538 employees took part in the challenge, walking together more than 3,710,000 steps!
The “Zidane coaches researchers” spot
All week long, the TF1 group’s channels have also been broadcasting donation appeal spots featuring our emblematic godfather Zinédine Zidane. Playing the role of a coach, this time he is training a real team of researchers to find new therapies for leukodystrophies.
And to support research, ELA needs the generosity of as many people as possible. Since its creation, ELA has funded 559 research projects for a total of 47.55 million euros. This investment has paid off, with the first two treatments in Europe for two forms of leukodystrophy. One day, with your support, we’ll be able to cure all sick children!
We warmly thank the TF1 group for its loyal support of our fight.