{"id":8839,"date":"2022-07-22T15:56:52","date_gmt":"2022-07-22T13:56:52","guid":{"rendered":"https:\/\/ela-asso.com\/?page_id=8839"},"modified":"2025-06-06T12:33:28","modified_gmt":"2025-06-06T10:33:28","slug":"cause-related-products","status":"publish","type":"page","link":"https:\/\/ela-asso.com\/en\/corporate-sponsorship\/cause-related-products\/","title":{"rendered":"Learn all about cause-related products"},"content":{"rendered":"\n\n
\n
\n

Description<\/h2>\n

A cause-related product is a product or service<\/strong><\/span>, produced by a company and intended for an individual or another company, for which<\/span><\/strong>, without a surcharge, a fixed payment<\/span><\/strong>, (in general between 5 and 20% of the sale price including tax and VAT) is made to ELA<\/span><\/strong>.
\nThe customer buys the product at the same price as usual, but has the opportunity to buy in a supportive manner.<\/p>\n

Target<\/h2>\n

To increase the sales of one or more products \/ services of a brand \/ distributor through a promotional operation<\/span><\/strong>, some of the profits of which are donated to ELA.<\/p>\n

Budget<\/h2>\n

A percentage of the product or service.<\/p>\n

Duration<\/h2>\n

Variable depending on the business operation (from a few days to several months or years).<\/p>\n

Impacts<\/h2>\n

For the company:<\/p>\n

\u2022<\/span> benefiting from ELA’s reputation,<\/p>\n

\u2022<\/span> increasing sales on a one-off basis or preventing them from falling in relation to market trends,<\/p>\n

\u2022<\/span> increasing its reputation,<\/p>\n

\u2022 <\/span>improving or consolidating its image of good citizenship<\/span><\/strong>,<\/p>\n

\u2022<\/span> participating in a differentiation strategy,<\/p>\n

\u2022 <\/span>benefitting from tax deductions<\/span><\/strong>, ultimately reducing the real cost of these operations<\/p>\n

For the consumer:<\/p>\n

\u2022 <\/span>buying in a supportive manner<\/span><\/strong>.<\/p>\n

 <\/p>\n\n <\/div>\n<\/div>\n\n\n\n\n\n

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\n

Some examples of cause-related products<\/h3>\n\n <\/div>\n<\/div>\n\n\n\n\n
\n
\n\n \n
\n \"Produit\n <\/div>\n
\n

\n Nu Skin <\/h3>\n

\n Through its “Force for Good” foundation, the world leader in personal care and wellness products, Nu Skin has been committed to ELA from 2020 to 2023. In particular, the group offers a cause-related product: for the purchase of a batch of TR90 V-Shakes vegetable proteins, \u20ac1 is donated directly to ELA. \n <\/p>\n\n \n <\/div>\n \n <\/div>\n<\/div>\n\n\n\n\n

\n
\n\n \n
\n

\n \u201cStoria\u201d <\/h3>\n

\n In 2020 and 2021, Hugo&Cie has published “Storia”, a collection of suspenseful short stories sold in aid of ELA.
\r\n\u20ac1 per book sold is donated to the fight against leukodystrophies. \n <\/p>\n\n \n \n <\/path>\n <\/svg>\n\n Discover \u201cStoria\u201d<\/span>\n \n <\/a>\n <\/div>\n\n

\n \"\"\n <\/div>\n\n \n <\/div>\n<\/div>\n\n\n\n\n
\n
\n\n \n
\n \"Produit\n <\/div>\n
\n

\n Sofidel <\/h3>\n

\n Each year, Sofidel donates 3% of the pre-tax turnover on its sales of the Valenty range of toilet paper and kitchen roll in ELA colours. \n <\/p>\n\n \n \n \n <\/path>\n <\/svg>\n\n Find out more<\/span>\n \n <\/a>\n \n <\/div>\n \n <\/div>\n<\/div>\n\n\n\n\n

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